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PALOMA BRAND IDENTITY + WEBSITE

Location

Alpine, Texas

Project type

Brand Identity and Website Design

Date

November, 2025

Paloma is a floral, event, and décor shop rooted in West Texas. This brand identity was designed to feel soft, artful, and grounded in place, drawing inspiration from native flora, open skies, and the quiet beauty of the landscape.

Hand-drawn birds and botanical elements bring a sense of movement and care, while a muted, nature-driven palette and classic typography create an identity that feels timeless, warm, and refined. The system was built to support Paloma across events and everyday touchpoints, giving the brand a distinct visual presence while allowing the florals themselves to shine.